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SEO Analyst- Coimbatore - Singanallur

id icon Ad ID: 66982
clock icon 21-Feb-18
view icon 145 Views
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Product Description
Requirements a Proven SEM experience managing PPC campaigns across Google Yahoo and Bing b Solid understanding of performance marketing conversion and online customer acquisition c Indepth experience with website analytics tools eg Google Analytics NetInsight Omniture WebTrends d Experience with bid management tools eg Click Equations Marin Kenshoo Search Ignite e Working knowledge of HTML CSS and JavaScript development and constraints f Uptodate with the latest trends and best practices in SEO and SEM g BSMS degree in a quantitative testdriven field Responsibilities 1 Responsible for managing all SEO activities such as content strategy link building and keyword strategy to increase rankings on all major search networks 2 Execute tests collect and analyze data identify trends and insights in order to achieve maximum ROI in paid search campaigns 3 Track report and analyze website analytics and PPC initiatives and campaigns 4 Manage campaign expenses staying on budget estimating monthly costs and reconciling discrepancies 5 Optimize copy and landing pages for search engine marketing 6 Perform ongoing keyword discovery expansion and optimization 7 Research and implement search engine optimization recommendations 8 Research and analyze competitor advertising links 9 Develop and implement link building strategy 10 Work with the development team to ensure SEO best practices are properly implemented on newly developed code 11 Work with editorial and marketing teams to drive SEO in content creation and content programming 12 Recommend changes to website architecture content linking and other factors to improve SEO positions for target keywords Key Skills ? Content Strategy ? SEM Link Building ? Keyword strategy ? Search engine marketing campaigns ? Search engine optimization campaigns Desired Candidate Profile Education UG BTechBE Any Specialization PG MCA – Computers Doctorate Any Doctorate Any Specialization Doctorate Not Required • BEBTECHMCA with 35 years of relevant experience in SEO • Exceptional written and verbal English communication skills • Should have proven record of bringing links by various link building Methods • Ability to work as a team player in a target driven work environment meeting deadlines • Advance knowledge in MS Excel • Proficiency in Keyword discovery and expansion • Research and analyze competitors • Monitor track and report on search metrics including trend analysis • Plan and implement back link strategy and optimize internal links • Self motivated with proactive attitude strong organizational and interpersonal skills
Product Details
Located In : Singanallur
Category : Jobs
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